Cabela’s was founded, by chance, in 1961. Dick Cabela managed his parents’ small furniture store in Chappell, Nebraska. In January of ‘61, Dick and his father went on a product-buying trip. At the Navy Pier Housewares Show in Chicago, a small back-corner booth caught Dick’s attention.
Walker International was marketing inexpensive Japanese fishing equipment. At $2.25 a gross, some hand-tied fishing flies were particularly appealing to Dick. He convinced his dad he could sell the flies through the furniture store. So, they purchased 20 gross (2,880) for $45.
Several months later, not a single fly had sold.
Field & Stream Magazine and a Fishing Trip Redirect Cabela's Thinking
While reviewing Field & Stream magazine, back-of-the-magazine classified ads that Dick never perused before jumped out at him. They heralded his future and became the cornerstone of a refined vision for selling the fishing flies.
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